What exactly do the words joint ventures mean? A strategic alliance where two or more businesses form a partnership to share markets, assets, knowledge and profit for a particular purpose or project is called joint ventures. These joint ventures are different from mergers because there is no transfer of ownership in the deal. Many times companies with the same products and services will join forces to penetrate markets they wouldn't have considered before because of the investment resources needed. The idea that two heads are better than one is a great joint ventures slogan. You can significantly increase market reach and generate skyrocketing revenues in a much shorter amount of time this way. Joint ventures are the current way to have an advantage against your competition. It is one of the most powerful tools for being successful in today's very competitive business atmosphere. If you make strategic alliances with another person or business you can create a more powerful market presence. Joint ventures enjoy tax advantages and don't have to file information returns. If you have properly planned, your joint ventures can help your business go where it's never been able to go before.